Pods v Vods

Podcasting is high up on the menu of most websites but video podcasts are the new dish of the day. The BBC was ahead of the game on vodcasts but I see The Scotsman has started experimenting with them and regional titles (the ones who invested in radio and websites such as the Kent Messenger Group) are also launching video news services. Companies such as BMW are testing the value of vods in their marketing campaigns.

What has the biggest impact and potential? The podcast has had the upper hand for the time poor who want to listen on their way to or from work. Who really wants to download a video podcast - isn't it just the telly but on a tiny screen? Or have I missed something? I don't really need to see what the reporter looks like to help me understand the story.

But perhaps I am showing my age. I can't imagine watching a film on my mobile and I haven't downloaded a single video on my lovely new iPod - although when Prince releases his new album I might make an exception. I suspect the vodcast will win - commentary and images can be a compelling formula. You just have to get it right - go to Snowballs.pc.com for tips on how to get the best out of podcasting and vodcasting.

Did someone mention vlogs?